As the main designer for the new store prototype for Petco, the leading pet store chain in the US, I was in charge of conceptualizing, executing and project leading the project.

I designed the new store prototype from scratch, including signage, permanent environmental graphics and retail solutions. This model got implemented in new stores and retrofitted in some old stores across the US, Mexico and Puerto Rico.

The new Petco store was a ground breaking design based on a long study and evaluation of the customers’ experience. With fewer products and larger graphical footprint, the store actually increased their sales.

I was lead designer for the new store design for Unleashed™ by Petco, a sister store and a whole new concept of the “neighborhood pet store”.

As an in-house designer for the luxury skincare brand Murad®, I was in charge of the trade show designs; from concept to execution. Murad’s different skincare regimens are color coded, which is shown here in these designs.

Retail displays for Vitani® Martini, designed in 2020 for US national retail stores.